Furever Logan

I don’t even know how to write this and I can’t believe that I have to.

My heart is absolutely shattered.

Logan, the dog who inspired the beginning of this brand, passed away peacefully with his nose against mine at 8pm April 7th after his heart gave out from pneumonia.

He was my soul dog. The dog I didn’t expect who taught me so much.

When I adopted Logan, I imagined doggy play dates, bringing him to work every day, going to dog friendly places and all the other things we see on instagram.

And for the first 2 years of his life, we did get to go to work together until one day it stopped. Suddenly I had a reactive dog and zero experience or anyone to talk to about it.

It was lonely and isolating.

I realized advocating for my dog was incredibly hard.

Logan taught me a lot. He taught me to advocate for him and myself. He taught me that it’s ok to say no. But most of all he inspired me to start a business to not only help advocate for him and other dogs but also build a community around it.

Thanks to Logan, Bully Love was born.

He was my world. My hiking buddy. My reading buddy. My gardening helper. I miss his high pitched yelps when he wanted a cod skin. I miss him barking at me and climbing in my lap when he wanted attention.

I don’t know how to move forward from this because 8 is too early. I was supposed to watch his snout turn grey.

May 2017 - April 2026

To remember him, we’ve created the Furever Logan collection.

Every piece in this collection is something Logan wore, modeled, or reminds us of him. It’s a way for him to continue being part of this community, and for his impact to live on through everything we’re building.

This brand exists because of him. This community exists because of him.

Thank you for every single kind word and comment. I haven’t been able to read them all yet but I appreciate every single one.

#sociallyawkwarddog ♥️🌈